Current Issue

International Journal of Research in Management & Social Science
Volume 14, Issue 2: April - June 2026

Sr. No

Contents

Page No

1

ROLE OF PUBLIC SECTOR BANKS IN THE IMPLEMENTATION OF CBDC IN INDIA: A DESCRIPTIVE STUDY
Pratibha Arya
Full Text

1 – 6

2

A STUDY ON MALE VULNERABILITY AND BUTCHERY RITUALS IN BHASKAR HAZARIKA'S AAMIS
Moumita Nath
Full Text

7 – 9

3

A CRITICAL COMPARISON OF MULTIDISCIPLINARY, INTERDISCIPLINARY, AND TRANSDISCIPLINARY APPROACHES IN EDUCATION AND RESEARCH
Dr. Preeti Sharma and Mr. Himanshu Singh
Full Text

10 – 20

4

STRATEGIC PRICING AND PROMOTIONAL PRACTICES AS DETERMINANTS OF ECONOMIC SUSTAINABILITY IN URBAN CLOUD KITCHEN MODELS: EVIDENCE FROM PUNE AND MUMBAI
Vinod Gaikwad and Dr. Priyanka Singh
Full Text

21 – 31

5

INSTITUTIONAL FACILITATION AND AWARENESS OF MORATORIUM SCHEMES AMONG MSMES: AN EMPIRICAL STUDY OF MUMBAI AND PUNE
Mrs Sampada Gaikwad and Dr Tanaji Vitthal Chavan
Full Text

32 – 44

6

GREEN BRAND IMAGE AND ITS RELATIONSHIP WITH WOMEN’S PURCHASE DECISION TOWARD APPAREL BRANDS
Sumona De Sil and Kavita Kamath
Full Text

45 – 52

7

CHALLENGES FACED BY BANKERS IN FINANCIAL INCLUSION OF MINORITIES & THROUGH NATIONALIZE AND COMMERCIAL BANKS IN MARATHWADA REGION
Dr. Muqteder Fareed Farooqui
Full Text

53 - 61

8

LAW RELATING TO PRODUCTION AND COMMERCIALIZATION OF HYDROCARBON PRODUCTS IN SRI LANKA: A COMPARATIVE STUDY
Chamitha Eranga Idumina Ranneththi, Prof. (Dr.) Kirandeep Singh, Dr. Amresh Kumar Gauda
Full Text

62 - 68

9

STRATEGIC NARRATIVES AND MEDIATED DIPLOMACY: A CRITICAL DISCOURSE ANALYSIS OF INDIA'S COMMUNICATION STRATEGY TOWARD SRI LANKA (2005–2024)
Dr. Geeth Liyanage, Dr. Sugandha Shekhar Thakur, Dr. Amresh Kumar Gauda and Dr. Ehi Iden
Full Text

69 - 80

10

SUSTAINABLE MATERIALS IN PUPPET-INSPIRED FASHION: ANALYSING ECO-FRIENDLY ALTERNATIVES WITH SUSTAINABLE MODEL
Ramiz Raza, Mohd Zafeer, Shivani Kain, Mohammad Musab, Md Shamim Gaddi
Full Text

81 - 88

11

LINKING WORKPLACE ENVIRONMENT TO PRODUCTIVITY: A STUDY OF UNIVERSITY INFRASTRUCTURE AND STAFF PERFORMANCE
Akshara Dandekar – Erande
Full Text

89 - 94

12

PREDICTIVE AI MODELS FOR CARBON EMISSION FORECASTING IN DIGITALLY TRANSFORMED ENTERPRISES
Mrs. Anjali Dandekar and Dr. Suvarna Dhaamdhere
Full Text

95 - 101

13

A SYSTEMATIC REVIEW OF JOB SATISFACTION AND ITS IMPACT ON EMPLOYEE RETENTION AMONG MEDICAL REPRESENTATIVES IN THE AYURVEDIC PHARMACEUTICAL INDUSTRY
Prajna shetty and Dr. Swati Vijay
Full Text

102 - 109

14

A PILOT STUDY ON THE SERVICE QUALITY AND PILGRIM EXPERIENCE IN THE PANDHARPUR WARI
Ms. More Anita Balasaheb and Dr. Ashok Pawar
Full Text

110 - 113

15

ORGANIZATIONAL CULTURE PRACTICES IN SMALL AND MEDIUM SCALE PAPER INDUSTRIES: A COMPARATIVE ANALYSIS OF EMPLOYEES AND EMPLOYERS IN PUNE
Komal Bankar and Swati Vijay
Full Text

114 - 119

16

LEAN MANUFACTURING IMPLEMENTATION IN INDUSTRIAL OPERATIONS: A CASE STUDY OF RIECO INDUSTRIES LTD.
Pratiksha Kodag and Dnyanesh Bandgar
Full Text

120 - 124

17

GREEN FINANCE AND CLIMATE ECONOMICS
Meghna Gupta and Rohan Bichukale
Full Text

125 - 130

18

MAPPING THE NEXUS BETWEEN TECHNOSTRESS, EMPLOYEE ENGAGEMENT AND INNOVATION: A SYSTEMATIC REVIEW
Mrunalini Velankar, Mihika Kulkarni and Prachi Deshpande
Full Text

131 - 134

19

DEVELOPMENT OF PUNJABI TEXT TO SPEECH SYSTEM WITH PROSODY ENHANCEMENT FOR INTERROGATIVE SENTENCES
Charanjiv Singh Saroa and Kawaljeet Singh
Full Text

135 - 141

20

CHARACTERIZATION, DEVELOPMENT AND VALIDATION OF RP-HPLC METHOD FOR THE ESTIMATION OF SITAGLIPTIN, DAPAGLIFLOZIN & VILDAGLIPTIN
Sachin K. Hodgar and Sumit R. Deore
Full Text

142 - 150

21

CASHLESS HORIZONS: A STUDY OF HOW FINTECH IS RESHAPING INDIAN BANKING
Ms. Haramrit Kaur Puri
Full Text

151 - 155

22

COMPARATIVE STUDY OF THE INDIGENOUS DANCES OF THE NYISHI COMMUNITY: NYEDA BHUYA AND BANGRU PAJOK
Chera Esther
Full Text

156 - 161

23

A STUDY ON REVOLUTIONIZING EDUCATION BASED ON STUDENT LEARNING OUTCOMES : AN ANALYSIS ON ARTIFICIAL INTELLIGENCE HUMAN - AI COLLABORATION IN EDUCATION
Dr Vijaya Jacqueline and Mr. Nikshit Suresh Nallapagari
Full Text

162 - 164

24

ANALYSIS OF CONSUMER PURCHASE DECISION MAKING PROCESS OF CONSUMER DURABLES GOODS
Dr. Kumar N.N and Dr. H. N. Ramesh
Full Text

165 - 174

25

THE ROLE OF DIGITAL AND SOCIAL MEDIA MARKETING IN SHAPING CONSUMER BEHAVIOR IN ECOMMERCE PLATFORMS
Dr. Biswanath Soren
Full Text

175 - 184

26

AN EMPIRICAL EVALUATION OF GOVERNMENT FINANCIAL INCLUSION POLICIES ON THE ADOPTION OF DIGITAL WEALTH MANAGEMENT SERVICES AMONG UNDERBANKED POPULATIONS IN MAHARASHTRA
Qureshi Shahid Yakoob Zubeda
Full Text

190 - 196

27

AI-POWERED PLANT DISEASE DETECTION SYSTEM
Ansh Shailendra Saroj
Full Text

197 - 201

28

A DESCRIPTIVE ANALYTICAL STUDY ON GEN-Z ATTITUDE TOWARDS E-SHOPPING FOR EVERYDAY HOUSEHOLD ESSENTIALS IN BORDI VILLAGE
Ninoshka Dsilva Sequeira and Dr Megha K Juvekar
Full Text

202 - 211

29

A LIGHTWEIGHT AI MODEL FOR DEEPFAKE DETECTION IN CYBERSECURITY
Dr. Kiran Kumar Yadav
DOI : doi.org/10.5281/zenodo.20411179
Full Text

212 - 218

30

GAMING BEHAVIOUR AND OCCUPATIONAL WELL-BEING AMONG URBAN WORKING PROFESSIONALS IN PUNE
Dr. Manisha Vikrant Jagtap and Dr. Sajid Alvi
Full Text

219 - 227

31

BRIDGING THE DIGITAL GAP: RAPID TECHNOLOGY ADOPTION STRATEGIES FOR NONTEACHING STAFF IN ORGANIZATIONAL OPERATIONS
Dr. (h.c.) Bhavya Sathenapalli
Full Text

228 - 234