Sr. No

Contents

Page No

1

A STUDY TO UNDERSTAND THE INFLUENCE OF CONTROVERSIAL ADVERTISING ON CONSUMER BEHAVIOR
Dr. Harmeet Kaur Bhasin

1 – 8

2

ACHYRANTHES ASPERA L. SEVERAL ACTIVITIES: A REVIEW
Nishinandan R Suryawanshi*, Dr Aparark Moholkar, Rushikesh Patil and Nilesh Dhanve

9 – 14

3

GLIMEPIRIDE LOADED NANOPARTICLES - A NOVEL APPROACH FOR THE TREATMENT OF DIABETES
Nilesh D Dhanve, Dr. Aparark Moholkar, Rushikesh Patil and Nishinandan Suryawanshi

15 – 24

4

QUERICETINE LOADED NONOFIBER - A NOVEL APPROACH IN HYPERTENSION
Rushikesh S Patil, Dr Aparark Moholkar, Nnaishindan Suryawanshi and Nilesh Dhanve

25 – 30

5

CHALLENGES AND PROPOSED SOLUTIONS FOR ACHIEVING SUSTAINABLE DEVELOPMENT GOALS 2030: CONTRIBUTION OF EDUCATION
Dr. Mandira Gupta and Ms. Anuradha Daheriya

31 – 38

6

A STUDY ON CUSTOMER SATISFACTION TOWARDS SOCIAL MEDIA MARKETING WITH REFERENCE TO MUMBAI SUBURBAN
Dr. Adhir Vasant Ambavane and Mr. Manoj Arjun Sangare

39 – 46

7

TECHNOLOGICAL DISRUPTIVE INNOVATION IN BANKING INDUSTRY WITH RESPECT TO MULUND AREA
Ms. Swapna Daulat Jagtap

47 – 50

8

EXPLORING MEDIATING-MODERATING FACTORS BETWEEN TRANSFORMATIONAL LEADERSHIP AND INNOVATIVE WORK BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW
Rajesh Kumar and Shivam Kumar

51 – 66

9

EDUCATION AND HOUSEHOLD CONSUMPTION EXPENDITURE IN MAHARASHTRA COMPARATIVE YEAR-ON-YEAR AND RURAL-URBAN TRENDS (2019-2021)
Mrs Nandini Jagannarayan and Dr Asha Prasuna

67 – 77

10

CHALLENGES AND BARRIERS IN IMPLEMENTING THE TRIPLE BOTTOM LINE (TBL) FRAMEWORK IN DEVELOPING ECONOMIES
Vishal Garg and Dr. Rakesh Garg
DOI: doi.org/10.5281/zenodo.15283949

78 – 83

11

CHALLENGES FACING THE HANDLOOM INDUSTRY IN HARYANA: A CASE STUDY OF PANIPAT
Rekha Chaudhary
DOI: doi.org/10.5281/zenodo.15283964

84 – 89