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Contents

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1

TRADITION, SUSTAINABILITY, AND CONSUMER PERCEPTION: FESTIVALBASED ENTREPRENEURSHIP DURING GANESH UTSAV IN MUMBAI
Ms. Jahara Mustafa Sakriwala and Ms. Aditi Kumar

1 – 6

2

INDUSTRY 4.0 READINESS OF PACKAGING TECHNOLOGY EDUCATION IN INDIA
Ms. Nisha Padmanabhan

7 – 11

3

IMPACT OF GANESH UTSAV ON MENTAL WELLNESS AMONG GENZ IN NAVI MUMBAI
Dr. Sheeja K and Ms. Bhumika More

12 – 17

4

MEDIA ETHICS IN INDIA RESTORATION OF PRESS FREEDOM POST EMERGENCY AND RISE OF MEDIA CAPITALISM
Mithun Madhava

18 – 23

5

SECURITY AUDITING OF SMART CONTRACTS IN CLOUD-HOSTED DECENTRALIZED FINANCE (DEFI) APPLICATIONS
Mrs. Snehal Jadhav and Mr.Ashish Chaurasiya

24 – 29

6

A STUDY OF HOUSEHOLD EXPENDITURE PATTERNS DURING GANESH CHATURTHI CELEBRATIONS
Sugandha Jha and Dr. Snehal Patil- Birje

30 – 37

7

IMPACT OF DIGITAL PAYMENT ON CONSUMER BEHAVIOR
Rituja Mathe and Yogendra D

38 – 43

8

ARTIFICIAL INTELLIGENCE IN FINANCIAL SERVICES: RISK ASSESSMENT AND CUSTOMER SERVICE
Pranav Mohite

44 – 50

9

DIGITAL BANKING ADOPTION IN INDIA: FACTORS INFLUENCING USER ACCEPTANCE POST-UPI EXPANSION
R. Perumal, Dr. B.Indumathi and Dr. V.Padmanabhan

51 – 60

10

THE INTERPLAY OF TRADITION AND TRANSFORMATION IN SHRI GANESH UTSAV: A MULTIDISCIPLINARY ANALYSIS OF CULTURAL, SOCIAL, AND ENVIRONMENTAL DIMENSIONS AMONG FAMILIES CELEBRATING GANESH IDOLS AT HOME
Dr. Babita H. Kakkar and Dr. Rajeshri Pravin Shinkar

61 – 69

11

E-SERVICE QUALITY AND CUSTOMER TRUST IN INDIAN E-COMMERCE PLATFORMS: A LONGITUDINAL SECONDARY DATA ANALYSIS
Dr. Mandar M. Kulkarni and Mr. Parth S. Joshi

70 – 74

12

A STUDY ON IMPACT OF ONLINE SHOPPING ON CONSUMER BUYING BEHAVIOUR
Rutika Nana Patil

75 – 78

13

THE IMPACT OF 5G TECHNOLOGY ON COMMUNICATION INFRASTRUCTURE
Damini Ganesh Awere

79 – 82

14

ETHICAL AUDITING PRACTICES AS A TOOL FOR PREVENTING CORPORATE MISCONDUCT
Dr. S. B. Yadav and Ms. Madhurima P Chaudhury

83 – 87

15

A STUDY ON THE GROWTH TRENDS OF SYSTEMATIC INVESTMENT PLANS AND THEIR INFLUENCE ON INVESTOR BEHAVIOUR IN INDIA
Ms. Rachana Ramagya Prasad and Dr. Meeta Sharma Moghe

88 – 91