Sr. No

Contents

Page No

1

MARKETING OF SPORTS BRANDS VIA SOCIAL MEDIA TO THE YOUNG INDIAN CONSUMER
Bijal Mehta and Rasananda Panda

1 – 5

2

DEVELOPING AN INTEGRATED FRAMEWORK FOR INCLUSIVE DIGITAL INDIA
Dr. Y. Ramakrishna and Venkatesh Akella

6 – 12

3

A STUDY ON -ROLE OF CONSUMER COURTS IN INDIA
Sai Aravind. B and T. Raja Nandini

13 – 22

4

CONSUMER RESPONSE TOWARDS ONLINE ADS IN SOCIAL MEDIA NETWORKS WITH SPECIAL REFERENCE TO SELECTED CONSUMERS IN WEST GODAVARI DISTRICT, ANDHRA PRADESH
D. Naveen Kumar and Dr. K. Suryanarayana

23 – 31

5

SOCIAL MEDIA MARKETING – A THEORETICAL STUDY ON FACEBOOK CONTENT MARKETING
Sai Karthik Oruganti and Sriram Devulapalli

32 – 38

6

OPPORTUNITIES AND CHALLENGES OF DIGITALIZATION ON BUYING BEHAVIOUR OF RURAL CONSUMERS: A CASE STUDY
Saroj Kumar Koiri, Tomin Sabu Paul, Geeta Patil

39 – 48

7

FEMALE CONSUMERS’ DEMOGRAPHIC ANALYSIS IN REFERENCE TO ONLINE SHOPPING: STUDY OF NCR
Keshav Kumar Gupta and Dr. Rajendra Mishra

49 – 56

8

A STUDY ON PRIVATE BUS PASSENGERS BEHAVIOUR WITH SPECIAL REFERENCE TO HYDERABAD CITY ON PEAK LOAD STRATEGY OF PRIVATE BUS OPERATORS
N. Muneendra and Dr. N. R. Mohan Prakash

57 – 65

9

ANALYSIS AND CAUSAL FACTORS FOR E-COMMERCE BRANDS OMNI-CHANNELING THROUGH OFFLINE PHYSICAL RETAIL STORES
Raghav Ravichandran

66 – 74 

10

ARTIFICIAL INTELLIGENCE FOR MARKETING
M. Rashmika and M. Mani Varsha

75 – 83

11

IMPACT OF ONLINE VIDEO MARKETING IN FILM PROMOTION
Aakash Ojha, Sai Nethra. V, Himanshu Chaudhary and Vishal Thakur

84 – 95

12

MOBILE: BEST DIGITAL POWERHOUSE IN REACHING CUSTOMERS
Srihari Kulkarni, Abdul Shahanaz Taj and Shakthi Swaroop

96 – 101

13

NEURO MARKETING
Thakur Akash Singh and B. Shravan kumar

102 – 111

14

APPROACHES TO SEARCH ENGINE OPTIMIZATION OF A WEBSITE FOR INTERNET MARKETING
M S Pavan Prakash and Tavleen Kaur

112 – 120

15

POWER OF BRANDING IN PRESENT MARKET SCENARIO
Sriram Devulapalli and Swetha Chavali

121 – 126

16

AN OVERVIEW ON CHANGES IN INDIAN CONSUMER DEMOGRAPHICS
Uma Bakshi and Sridevi Jonnalagadda

127 – 135

17

REDEFINING CONSUMER BEHAVIOUR PATTERN WITH EFFECTIVE MARKETING STRATEGY IN FAVOUR OF SUSTAINABLE FASHION
Pragati Sinha

136 – 146

18

IMPACT OF ARTIFICIAL INTELLIGENCE ON INTERNAL MARKETING
Dr. Sai Kalyan Kumar Sarvepalli, Dr. N. R. Mohan Prakash and M. Arun Kumar

147 – 154